2019 Augmented Reality Predictions
Plattar, our resident augmented reality experts, have kindly shared their insights about the augmented reality (AR) industry in the below guest blog. The Melbourne startup continues to innovate in the space, with their latest release, Plattar XR, bringing web-based AR to retailers and brands — meaning no need to download an app.
Keep reading for their insights on what to expect from augmented reality in 2019 and tips on how to integrate AR into your business.
AUGMENTED REALITY IN 2019
You will start to see brands and retailers releasing customer experiences based on augmented reality to the general public. Many companies would have been developing their AR technology throughout 2018, and they’ll be getting ready to launch.
This was predicted by PayPal last year with their m-commerce trends report, which found that 51% of consumers are eager for brands to offer this powerful technology as part of their buying experience, with 32% of retailers already intending to create an outcome.
The other significant change we will see being adopted more and more, and one that we at Plattar are really excited, about is the ability to view augmented reality through a web browser. This means you’ll no longer need a specific app to engage in the AR experience.
Apple is already out in the market with their technology AR Quick Look on iOS 12 devices, and Google is expected to follow suit in the first half of this year with WebXR. Exciting times ahead!
AUGMENTED REALITY ADVICE TO BRANDS
As a brand, retailer or manufacturer, one of the hardest things is knowing where to start when it comes to augmented reality. Knowing what your customers want should inform what you need, but how exactly do you go about implementing an AR strategy?
Here are some key pointers from the Plattar team.
- Look for scalable solutions. As your business grows, so should your use of AR as you master it. Before you know it, customers will start expecting you to have it, and then they’ll expect more. So, look for AR solutions that will be able to grow with you.
- Understand the problem you’re trying to solve — why will your customers use this on an ongoing basis? Clearly understand what your customers want, and where in your customer experience this will add value.
- Build it into your strategy. AR will become increasingly expected to be part of your everyday operations. It’s important to make sure you and your team develop a comprehensive plan for how the use of augmented reality will become part of your ongoing strategy.
For more information about augmented reality and how it can give new life to your business, check out Plattar at www.plattar.com.
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